Joynt
Making buying a home together feel possible.
By the time I joined Joynt, I’d co-bought ten homes with friends, family, and partners. I knew how much it could make possible—and how many questions came with it.
As Head of Marketing, I rebuilt Joynt’s visual identity, messaging, and brand voice around that understanding, making co-buying feel clearer and more approachable.
I write across the website, product, email, and social, and manage agencies, freelancers, and creative partners. I also launched a nationwide webinar program in one month, generating 183 new contacts with less than $300 in ad spend.
Joynt Instagram · five months
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Explore the project — Joynt →
January–September 2026 · Category · Brand · Growth
01 / The business problem
What had to change
Co-buying can help with affordability, but it introduces financial, legal, emotional, and logistical questions. The behavior existed; the shared language and trusted path did not.
02 / The strategy
Where the opening was
Start with the human possibility, then make every complicated step feel concrete. Build a category voice optimistic enough to invite people in and plainspoken enough to earn their trust.
03 / The main idea
Make co-buying feel less intimidating and more possible.
New behavior becomes easier to choose when the language feels familiar.
What I made happen
Strategy is only useful once it leaves the deck.
- 01Led brand strategy, messaging, and category language
- 02Owned web, product, social, email, and campaign copy
- 03Led content, partnerships, and growth marketing
- 04Worked directly with the CEO, product, and design teams
- 05Hired and managed the external brand agency
- 06Built a nationwide webinar program from idea to launch in one month
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