KristinaModares

Brand, content + community
Leader

Brands, stories, and communities people want to join.

Kristina Modares laughing on the beach

Hi, I’m Kristina. I’m a brand, content, and community leader who turns unfamiliar ideas into experiences people can understand, trust, and take part in.

I co-founded Open House Austin and helped it grow through education, events, content, and community. Most recently, I was Head of Marketing at Joynt, bringing that experience to a national consumer technology company.

See my work
02How I work

I like the part where we figure it out.

Some of my favorite work starts when something doesn’t quite exist yet, and we have to give it a name, a voice, and a reason for people to care.

I connect the big idea to the work it takes to make it real: positioning, a distinctive voice, useful content, and campaigns people want to spend time with. I’ve managed small marketing teams and creative partners while staying close to the writing and the customer.

I like bringing smart, creative people together around an idea. I’ve worked with founders, product, design, sales, and operations to turn business priorities into something clear and useful for the people we want to reach.

03Selected work

Local relationships → scalable education → online community → national technology

Each chapter built on the one before it. The audience expanded, the channels changed, and the teams grew. Listening closely and making complicated ideas useful remained the strategy.

The work grew. The thread stayed the same.

I started by helping people navigate real estate through local education, events, and community. That work grew into a course that generated revenue, a nationwide online community, and eventually a role leading marketing for a consumer technology company.

Across each chapter, I’ve helped people understand unfamiliar ideas, connect with one another, and feel confident taking the next step.

01 · LOCAL FOUNDATION · 2019–2024

Open House Austin

Co-founder + CMO

Built trust locally through education, social storytelling, recurring events, and a physical community space.

700+clients served by the companyRead the case study →
 02 · SCALABLE EDUCATION · 2020

Homeschool

Co-creator, curriculum + launch

Turned the brokerage’s education-first approach into a course that could reach people beyond a local transaction.

$300Krevenue · 300+ students · 4 cohortsRead the case study →
 03 · ONLINE COMMUNITY · 2024–2026

Open House Education

Founder + community leader

Created a nationwide Circle community where women could learn, ask honest questions, and connect around real estate and shared ownership.

2+virtual and member-led meetups each monthRead the case study →
 04 · NATIONAL CONSUMER TECH · 2026

Joynt

Head of Marketing

Applied years of category education and community listening to make co-buying clearer at a national technology company.

183new webinar contacts · under $300 ad spendRead the case study →

Community building · 2019–2026

Bringing people together.
Online + in real life.

Community spaces, monthly events, Facebook Groups, Circle, and customer listening across three businesses.

“She naturally knows how to listen to a community and turn their feedback into actionable insights.”Jennifer Everett Lux · Open House Education community member
Explore the community work →
People gathering at Open House Austin’s community space
05The person behind the point of view
Kristina eating green tea ice cream while traveling in Japan
15+ countries and counting.

A little about me.

I’m a mom to two lovely girls, a longtime Airbnb host, and a very enthusiastic traveler. I love doing business and life with family and friends, which helps explain why I’ve started companies with them and co-bought ten homes along the way.

One of my favorite adventures was buying a fixer-upper beach house with my sister in our twenties. We thought a beach house was probably out of reach. So, naturally, we figured out a way to make it happen.

I spent 2012–2025 in Austin, where I became a Realtor, co-founded Open House Austin, and later started Open House Education. It’s where a lot of my ideas about home, community, and doing business with friends became real.

These days, I live in Charleston, South Carolina. I’m usually thinking about the next trip, how to be a better mom, and what kind of life I want us to build together. My general attitude is: if we’ve gone to the moon, we can probably figure this out. I take ownership, find a path forward, and keep things moving. I do my best work alongside smart, kind people.

Kristina smiling with one of her daughters in a swimming pool
Take the work seriously. Keep the perspective.

3brands built from the ground up

10homes co-bought and renovated

13years of home sharing